Culture
Ideology
We reject the idea of a ‘work’ persona which is at odds with the way we really are. Conformity is the enemy of creativity, innovation and change. It’s the freedom to be ourselves that keeps us alive and engaged at work and play.
But it takes courage to be an individual, to challenge convention and look for different, better ways to do and to be. It takes courage to accept accountability and to empower those around us.
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The courage to question
Have the courage to question and challenge the status quo, and relish being challenged. Taking intelligent risks based on deep insight.
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The courage to evolve
Look for different, better ways to do and to be, accepting accountability and empowering those around us to inspire a culture of creativity, innovation and change.
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The courage to be human
Recognise humanity in each other and ourselves, accepting that perfection doesn't exist, all of us are vulnerable, and no one has a monopoly on good ideas.
